The Decision Journey
™
SEE
UNDERSTAND
BELIEVE
TRUST
DECIDE
By goal
Checklist
The Decision Journey™ Content Checklist
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👀
SEE
Review
Did I describe a real moment?
Would my buyer immediately recognize themselves?
Could they picture this happening?
💡
UNDERSTAND
Review
Could someone explain what I do?
Did I remove vague words?
Is my transformation tangible?
🧠
BELIEVE
Review
Did I challenge an assumption?
Did I help them think differently?
🤝
TRUST
Review
Does this reduce fear?
Does this feel human?
Does this sound supportive?
✅
DECIDE
Review
Is the next step obvious?
Did I naturally invite a decision?
Does my CTA match the emotion of the post?